Game – Based Workshop



Engage Pharma

The only comprehensive Digital Marketing Workshop for

Pharma and Healthcare professionals in the Middle-East.

+100 Pharma Professionals, +15 Pharma Companies, +10 different nationalities!

Health Care and Pharma companies have special considerations when it comes to social media and digital marketing. The legal regulations, privacy concerns and risks make social media more difficult for many health Care organizations to manage. That being said, consumers, patients and doctors are all adopting social media quickly, and they expect YOU to be there!

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An Introduction to the new digital healthcare landscape
Regulators and social media in the healthcare sector
Pharmaceutical companies: slow to embrace social media
Healthcare professionals and the usage of social media
The use of Wikipedia in healthcare
Measures for social media engagement

What is Digital Marketing?
Exploring the components of digital marketing
What makes a website effective and responsive?
Creating engaging web copy
Understanding online analytics
Defining key performance indicators (KPIs)
Search Engine Optimization techniques
Creating a content strategy
Search and Display Marketing
Pay-Per-Click Advertising
Understanding who’s on social media
Facebook, Twitter, LinkedIn, Instagram and Pinterest
The impact of Video marketing
The mobile marketing landscape
Mobile applications
Creating compelling video marketing campaigns
Building an email marketing plan
Measuring the success of your marketing efforts
Understanding email marketing
Measuring the success of email

Facebook Usage Statistics
Important Definitions
Facebook 101 – Pages, Community Pages, Groups, Events and Notes
How to Build a Facebook Community
How to Engage Facebook Users
Twitter Usage Statistics
Twitter 101
How to Setup an optimized Twitter profile
How to Track Effectiveness of Tweets
LinkedIn Usage Statistics
LinkedIn 101 – Company Pages, Groups, Pulse and Education.
How to Optimize your Profile
How to Leverage your Network – The Power of Connections
What is Instagram?
Marketing Effectively on Instagram
Brand Centric Content
Reactive Storytelling
YouTube Usage Statistics
YouTube 101
YouTube Marketing Tactics
Pinterest, Vine and Google+

Situational Analysis
Your Target Audience
Setting Objectives
Creating Media Mix
Building Content Strategy
Reporting and Evaluation

Psychiatric Awareness Project
Diabetes Awareness Project
OTC Social Media Project
Men’s Health Project
Breast Cancer Project
And more …!

Create your own Online Project !

Workshop Facilitator

Ayman Amin

Pharma Digital Marketing Expert
Ayman Amin, B.Ph., MBA. 
Digital Marketing Consultant and Trainer
Certified Google Advertising Professional
Certified Youtube Advertising Professional
Certified Inbound Marketing Professional
Certified Inbound Sales Professional 
Certified Digital Marketing Planner.
Trained hundreds of professionals from different industries
Consulted several MNCs on how they can manage their online presence
Contributed in building mega online communities
attendees from: GSK, Pfizer, AstraZeneca, Novartis, Novo Nordisk, ALCON, 
LEO Pharma, Takeda, Servier, Orchidia, JULPHAR, SPIMACO, Abbott, Lundbeck … and More.


* UK Accreditation

We’re honoured to corporate with MEHRAT UK which is an affiliate to ISMM (Institute of Sales and Marketing) and ILM (Institute of Leadership and Management).

** Game-Based Training

Experiential Learning , Because we enjoy ourselves so much in our work, it’s easy for us to create a brilliant creative and conducive learning atmosphere, We are playing game.

*** Venue

We are pleased to host our amazing workshop in 5* hotels , Which will ensure convenient , comfortable and Luxurious learning environment, Hotels will be announced soon!

**** Hands-on projects

You’ll get experience in group dynamics, organisational change, technology platforms and strategy. You’ll gain a holistic experience in each project, making your skills easier to apply in the real world.


Our attendees came from.


  • Regular Seating
  • Coffee/Lunch Break
  • Aceess to all Materials
  • Accredited Certificate

Individual Reservation

(3 + 1 free)
  • Regular Seating
  • Coffee/Lunch Break
  • Aceess to all Materials
  • Accredited Certificate

Group Reservation

In Cooperation with MEHRAT UK

Jumeirah Lake Towers, Dubai, UAE

Email :

UAE : +971 50 360 4261

KSA : +966 58 377 9002


If you have any questions about the Workshop, please contact us directly. We will respond for sure.



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